Craig Pritsky

I help scale-ups turn complex technology and founder-led selling into repeatable enterprise revenue. I sharpen the ICP and use cases, prioritize markets and target accounts, build executive messaging and ROI cases, generate pipeline, structure discovery and pilots, and navigate technical, security, legal, procurement, and executive stakeholders through close. At the same time, I establish the qualification standards, CRM discipline, partner strategy, and market-feedback loops the broader team can reuse.