How Shadow Leaders uses cookies on shadowleaders.com, and how you can manage your choices.
Shadow Leaders, a brand of New Technology House LLC (“Shadow Leaders”, “we”, “us”), uses cookies and similar technologies on shadowleaders.com. This Cookie Policy explains which cookies we use, why we use them and how you can manage your choices. Please read it together with our Privacy Policy, which explains how we handle personal data.
Cookies are small text files that a website stores in your browser. They let a site remember your actions and preferences, or help the site owner understand how visitors use it. Some cookies are set by us (first-party cookies); others are set by services we use, such as Google (third-party cookies). This policy also covers similar technologies, such as pixels and local storage.
We group cookies into the categories shown in our cookie banner:
Non-necessary cookies are only placed after you give consent through our cookie banner. We use Google Consent Mode, so Google services know whether you accepted or declined before they run.
The table below reflects our most recent cookie scan (1 November 2026).
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| Necessary | |||
| cookieyes-* | CookieYes | Stores your cookie consent choices so the banner is not shown on every visit. | 1 year |
| CookieConsent | Shadow Leaders | Stores your consent state for this website. | 1 year 1 month |
| wpEmojiSettingsSupports | WordPress | Checks whether your browser can display emojis correctly. | Session |
| rc::a | Google reCAPTCHA | Distinguishes people from bots to protect our forms against spam. | Persistent |
| rc::c | Google reCAPTCHA | Distinguishes people from bots to protect our forms against spam. | Session |
| VISITOR_PRIVACY_METADATA | YouTube | Stores your cookie consent state for embedded YouTube videos. | 6 months |
| Functional | |||
| VISITOR_INFO1_LIVE | YouTube | Measures bandwidth to decide which video player interface to show. | 6 months |
| ytidb::LAST_RESULT_ENTRY_KEY | YouTube | Stores the last search result clicked in the YouTube player. | Persistent |
| Analytics | |||
| _ga | Google Analytics | Distinguishes unique visitors to count visits, sessions and campaigns. | 1 year 1 month |
| _ga_* | Google Analytics | Stores and counts page views. | 1 year 1 month |
| tk_ai | Jetpack Stats (Automattic) | Stores a random anonymous ID to count visits and page views. | 1 year 1 month |
| tk_tc | Jetpack Stats (Automattic) | Records how visitors use the website. | Session |
| YSC | YouTube | Counts views of embedded YouTube videos. | Session |
| Advertisement | |||
| __Secure-YNID | YouTube | Protects YouTube users against fraud and abuse. | 6 months |
| __Secure-ROLLOUT_TOKEN | YouTube | Manages which new YouTube features are shown during staged rollouts. | 6 months |
| __Secure-YEC | YouTube | Set by YouTube when an embedded video is played. | Session |
We also use TruConversion to see anonymised click and scroll patterns. It only loads after you accept analytics cookies, and it did not set cookies on our domain in our latest scan. The current list per category is always available in our cookie banner under “Customise”.
Some cookies are set by third parties: Google (Google Tag Manager, Google Analytics, reCAPTCHA and YouTube), Automattic (Jetpack Stats) and TruConversion. These providers may process data outside the European Economic Area. Where they do, the transfer relies on appropriate safeguards, such as the EU-US Data Privacy Framework or standard contractual clauses. Each provider explains how it uses data in its own privacy policy: Google, Automattic and TruConversion.
We may update this Cookie Policy when we change the cookies we use or when the law requires it. The date below shows when it was last updated.
Last updated: 1 November 2026
Questions about this Cookie Policy or how we use cookies? Email us at [email protected].
